Helping to shape businesses that shape our lives.
The story behind 5th idea
Winston Churchill once said; “We shape our buildings; thereafter they shape us”. This is particularly true when it comes to our homes. In a way, homes are cornerstones of our lives. They set us for the day in the morning, shelter us in the evening and recharge us at night.
Thus, how we shape our homes is of utter importance. The quality of living is especially important to millennials, a generation which is currently buying, renovating and building their homes. Being a millennial myself, as well as architecture and modern living enthusiast, I happen to perfectly understand what are people going through when planning their ideal living space. Globally, and even more locally here in Croatia, there’s a huge gap and disconnection between what current market needs and what the industry supplies it with.
So I decided to close it.
The market itself needs guidance. Millennials, which not only have significantly different interests, values, habits and behavior, also have distinctive needs, communication style and the most importantly, unconventional home planning journey.
This is how Architecture Beast and Suvremeni Brlog platforms were born.
On the other hand, the industry undeniably needs assistance and quality solutions that will connect companies with their millennial customers. In order to succeed in this unprecedented market, companies need to embrace new technologies, adapt to current market behavior and accomplish Company-Market-Fit (CMF). Being the largest generation and moving into its prime spending years, millennials don’t just care what you as a company do, but also why you do it and how you do it.
This is how Growth Methodology was born.
Business development
Brand development
Marketing
5th idea's Mission
Accordingly, 5th idea’s mission is to use its abundant knowledge and information about the present-day market needs to assist companies in solving their growth problems, reaching product/service-market-fit and positioning themselves on the market for sustainable long term growth.
Furthermore, with its services and customized products which go beyond advertising and other short term marketing tactics, 5th idea advances towards its goal of upgrading the Home & Living industry and bridging the gap between companies and customers.
5th idea's Vision
Ultimately, 5th idea’s vision is to become a one-stop source, providing growth solutions to every business on their venture to solve problems and needs of the Home & Living market.
Values
Human-to-human approach
With 5th idea, there’s no B2B or B2C, only H2H. I believe the only way to achieve true growth is by unveiling the human side of business, establishing trust and and loyalty.
Open mind and innovation
Constant evaluation, improvement and learning leads to new ideas and innovation. Without open mind there’s no progress.
Commitment to quality over quantity
Great results come from focus, not variety. That’s why 5th idea focuses only on one industry, works with one client at a time, solving problem by problem.
Partnership based on respect and honesty
Building a business is no easy feat. I believe that embracing the mutual respect, trust and honest partnership is the only way to overcome all challenges standing on the way to success.
A purpose-driven work
If something doesn’t have clear and beneficial problem-solving purpose, I don’t do it. A business that makes nothing but money is a poor business.
Don’t hesitate to reach out. I’m looking forward to connect, hear about your entrepreneurial struggles and exchange experiences.
In the end, we both pursue our missions to help people live better by making homes better, why not pursue it together?
