Peter Thiel

"If you’ve invented something new, but you haven’t invented an effective way to sell it, you have a bad business - no matter how good the product."


Turning Ideas Into Leading Brands

What Can You Achieve With 5th idea

Specialized for startups and early phase businesses, 5th idea is here to offer you something marketing agencies can’t; growth and expansion with minimized risk and minimal initial investments. How?

Our ROI-focused marketing campaigns will keep you profitable at all times, while our brand development skills will position you exactly where you want need to be in the market as well as in the minds of your customers. 

Moreover, with the help of our business development knowledge focused on startups, you will know exactly what to do, how to do it and when to do it.

Over the last 10 years, we’ve been also investing in specific knowledge which today makes 5th idea the expert for home and living industry. This gives us the opportunity to create innovative solutions for companies entering the market. 


ROI-focused marketing means all our efforts are focused only on one goal – keeping your returns on investment positive. Forget about marketing agencies and their monthly Excel reports showing you’ve paid for 100 new likes on Facebook. With our marketing strategies based on research and behavioral science, websites optimized for marketing, digital campaigns and/or consulting and education, you are about to see the only thing that matters to a startup – sales.01

Brand development

To dominate the market, your business needs to get as close to monopoly as possible. A company has a monopoly on its own brand by definition, so creating a strong brand is a powerful way to claim a monopoly. With our brand development strategy defining your market, buyers, goals, messaging, visual identity, packaging, and much more, you will be ready to position yourself as #1. 02

Business development

According to Small Business Administration research, 60% of small businesses don’t have a business plan in place and that is one of the main reasons why 50% of startups fail before passing a 5 year mark. Do you have scaling and monetization plans? Have you defined a lifetime value of a customer and compared it to a cost of acquiring a new customer? With our education and consulting you will be able to secure your company’s future.03

Our Brands

Architecture Beast

Material Mountain



Let's Work Together



Founder and Owner